Discover your ‘Thing!’
‘Sameness’ will get you nowhere… in a time where prospects have an incredible range of choice, and can look for the best deals available almost instantly, you really need to set yourself apart to get ahead. Consider how it might be possible to specialize… Find out what people need, and offer it in a way that others, (especially larger companies, who are more likely to be able to beat you on price), can’t or don’t!
Increase your Visibility
Consider all the ways in which you can create brand awareness and brand recognition. Aside from promoting yourself and your business in person, and locally, (offline), it is essential that you develop an online profile. It doesn’t matter if you don’t trade online, the internet is still a valuable tool allowing for you to extend your reach dramatically and rapidly. Draw up a list of every avenue you can use to promote yourself, and then devise a plan to utilise as many as possible of these. Remember to capitalise on free advertising avenues too.
Adapt & Stick with It!
In order to succeed you need to be creative, maintain a level of energy and stay motivated even when you hit obstacles and delays. Reflect on all that does not go to plan, learn, regroup, adapt, and persevere. Remember that a majority of the most successful people in business didn’t become overnight successes… it took time, effort and determination. With this mind-set, you’re in good stead for success!