Subscribe form on your website
Include a “subscribe” form on your website, preferably on the homepage and on as many other pages as possible. Remember not all your visitors will come to your website via the homepage. Explain exactly what your visitors will receive and how often. You also need to assure them you will never sell their contact details.
Add a survey to your website.
Find out what people think about your products, services and your website. At the end of the survey ask for their name and email address, again reassuring them their details will remain confidential.
Run a contest.
Contests are a great way to collect details, as visitors will have to give you the right information in order to be notified if they’ve won.
Offer a giveaway.
The best things you can give away are free reports, ebooks or information that your customers will find helpful. If you don’t have anything to give away, you can easily find something on the internet. Visit the following websites: http://www.planetpdf.com
Pop-ups or Hover Ads
These are the little windows that pop up, when you arrive on somebody’s website or when you are leaving. Unfortunately many people now have pop-up blockers on their computers, so you may find hover ads much more effective. For more information about hover ads, go to: http://www.marketingtips.com/hover/
Ask in your offline correspondence.
Next time you are sending a postcard, letter, invoice or any other correspondence to your customers, ask them for their email address. Explain why you would like it and even offer them a bonus, such as a free report.
Purchase Leads
There are many companies who will provide leads or prospects for your business. For a fee, they will display your advertisement (similar to a classified ad) and when someone clicks on it, they will be taken to your website, where they can be encouraged to subscribe to your newsletter. Alternatively, instead of advertising your website, advertise your autoresponder address. This way you will capture everyone’s email addresses. You can then set up your autoresponder to automatically deliver your promotion to people that request it.
The great thing about these targeted leads is that you are only paying for the people who want to know about your business and products. If you work out the cost of a lead versus regular advertising, you will no doubt come out on top. Generally the cost per lead is between $0.50 – $1.00. If on the other hand you advertise in a newspaper or a magazine and pay $200 for the advertisement from which you get 20 enquiries, the cost per lead is $10.