- Have you been sticking with the same target market without ever questioning your choice?
Perhaps you chose this target market years, even decades ago. You have a lot of experience working with them, but there is little or no challenge any more. In fact, you may find yourself resenting certain aspects about your clients. It’s like the boredom and predictability many long-married couples experience. There are no surprises or variety. If that’s true, it’s time to upgrade or revise your target market. Look at adding a whole new market slice to your current market or exploring new ways to serve. Start with examining any atypical clients you’ve had. When they have been a pleasure to work with, these outliers may be the beginning of a new market for you.
- Have you been playing it safe by offering the same services and products without revision or addition?
Maybe you’re even actually selling to an outdated market that no longer exists. Your market is looking for new ideas. What can you do to update your offerings? Do you need to eliminate some items and add new ones? Do you need to think about combining services or combining products with services? What is … Read the rest