It might not seem like an ideal platform for marketing, but the statistics might surprise you: Sumpto, a company focused on marketing to college-age individuals, found that 73% of college students would open a Snapchat from a familiar brand, and 45% would open one from an unfamiliar brand. The app had 30 million users as of December, had surpassed the number of users on Instagram in the US alone, and has growing usage abroad. The picture messages do disappear as soon as a user views them, but there are still some interesting, and novel, marketing possibilities.
The most interesting thing about Snapchat is the immediacy of the experience. While there are workarounds to save the images, there’s still a time limit on how long it will be on the app. As a marketer, you can add a sense of urgency. Try Snapchatting some limited-time discount codes, for example. Keeping in mind that the pictures can only be shown for up to ten seconds, keep the code short and easy to remember. Key to this strategy, though, is giving a short deadline for using the codes: a few hours, or a day at most. That way, users will know that they … Read the rest
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