Tag: Marketing

When starting a new business it does not mean that you will go to gain hundreds of dollar in the following day. Moreover, an online home based business opportunity demands an exclusive time for learning initially.

Everything starts from a human being interaction process. It is where there is the creation and reproduction of knowledge. And this interaction is over all online. A newbie will receive lessons and will be invited to participate of forums. It is an excellent place to learn what other entrepreneurs are building.

In the case of the virtual learning processes, where it has been the Internet marketing learning majority, the initial interactions are among newbies and gurus.

In this process of interaction, the guru will offer step by step so that newbie will learn how to work with online home based business opportunity.

An important point therefore, for the new entrepreneurs, it is to learn how to point itself in front 3 questions. First, it answers the question about who it is. It deals about an important definition of its professional identity.

It is important to have an accurate definition, exactly knowing that it is not static or goes forever. This definition facilitates to line … Read the rest

1. Attract more new customers (Reach)
2. Increase the average sales amount (Average Check)
3. Make your customers buy from you more often (Frequency)
4. Hold on to your customers for life (Retention)

I believe small businesses focus to much of their efforts on issues that have nothing to do with these four strategies. It is very easy to act with knee jerk
activities to the issue dujour. The key is to do go through the proper planning process, and then choose the area that needs to be focused on. Today you may
decide to focus on new customers but a year from now you may need to change your focus. This is an ongoing process and your local sales area changes every day.
You will have to change with it or you will die.

Don’t get me wrong. Referrals are the best kind of customers. But if you spend the majority of your time and money trying to get them you may be neglecting a
whole slew of new customers that are waiting to buy from you.

In the same vein, if small business spends all its time marketing to new customers and ignoring existing customers, you may be missing out on a … Read the rest

It might not seem like an ideal platform for marketing, but the statistics might surprise you: Sumpto, a company focused on marketing to college-age individuals, found that 73% of college students would open a Snapchat from a familiar brand, and 45% would open one from an unfamiliar brand. The app had 30 million users as of December, had surpassed the number of users on Instagram in the US alone, and has growing usage abroad. The picture messages do disappear as soon as a user views them, but there are still some interesting, and novel, marketing possibilities.

The most interesting thing about Snapchat is the immediacy of the experience. While there are workarounds to save the images, there’s still a time limit on how long it will be on the app. As a marketer, you can add a sense of urgency. Try Snapchatting some limited-time discount codes, for example. Keeping in mind that the pictures can only be shown for up to ten seconds, keep the code short and easy to remember. Key to this strategy, though, is giving a short deadline for using the codes: a few hours, or a day at most. That way, users will know that they … Read the rest

Marketing materials are designed carefully since they reflect the quality and credibility of the business concern. A small business is always in search of unique marketing materials to withstand the severe competition in the market. The text in the material must compel the consumer with a new offer or information. Small business marketing materials must be standout pieces, highlighting the product.

Small business marketing materials should also be cost effective, since the marketing budget is limited for a small concern. The appearance of the material is important. All the materials of a concern must maintain a unique family look. They are designed according to the strategy of the business. Professional designing is preferred to harness technological advancements in this field. It utilizes different combinations of colors and graphics to make the material more attractive. In technical materials, the possibilities of animation are also exploited. Good quality photographs of the product are included to detail the parts and their purpose. Marketing tips remind us to use effective design without extravagant splashes of color.

Small business marketing collaterals comprise printed materials such as brochures, logos, newsletters and business cards. Advertisings such as banner ads, sign boards, trade show handouts, magazine and directory … Read the rest

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