Key To Ultimate Marketing Plan

  1. Attract more new customers (Reach)
  2. Increase the average sales amount (Average Check)
  3. Make your customers buy from you more often (Frequency)
  4. Hold on to your customers for life (Retention)

I believe small businesses focus to much of their efforts on issues that have nothing to do with these four strategies. It is very easy to act with knee jerk
activities to the issue dujour. The key is to do go through the proper planning process, and then choose the area that needs to be focused on. Today you may
decide to focus on new customers but a year from now you may need to change your focus. This is an ongoing process and your local sales area changes every day.
You will have to change with it or you will die.

Don’t get me wrong. Referrals are the best kind of customers. But if you spend the majority of your time and money trying to get them you may be neglecting a
whole slew of new customers that are waiting to buy from you.

In the same vein, if small business spends all its time marketing to new customers and ignoring existing customers, you may be missing out on a lot of low hanging
fruit.

As I mentioned, there are many ways to leverage your marketing efforts in these four categories. here are just a few ways to improve each of your areas of growth:

Attract more new customers…

  • Select a niche market that you can easily contact and dominate it.
  • Develop an Education Based Marketing Program that compels your prospects to contact you to learn more about how you can help them.
  • Establish a proactive referral program with centers of influence that can open new channels of growth for you and your business.

Increase the Average Sales Amount…

  • Up-sell your customers to high quality products and services
  • Suggest accessories and add-on items and services that compliment your customer’s purchase
  • combine several items into a package that would cost less if sold seperatley

Make your customers buy from you more often…

  • Establish ongoing communications that present compelling offers that can’t be turned down.
  • Follow up with your customers to see how they’re enjoying the benefits of the new product or service you sold them, and suggest products or services that would increase their satisfaction
  • Track your customer’s usage and buying patterns to suggest purchases right before they actually need them (this also helps keep the competition away)

Hold on to your customers for life…

  • Deliver uncommon customer service by going the extra mile
  • give your customers the opportunity to go on record by giving you testimonials about your great customer service
  • Perform stealth surveys with your customers from time to time to gauge their level of satisfaction

About Snapchat Marketing

It might not seem like an ideal platform for marketing, but the statistics might surprise you: Sumpto, a company focused on marketing to college-age individuals, found that 73% of college students would open a Snapchat from a familiar brand, and 45% would open one from an unfamiliar brand. The app had 30 million users as of December, had surpassed the number of users on Instagram in the US alone, and has growing usage abroad. The picture messages do disappear as soon as a user views them, but there are still some interesting, and novel, marketing possibilities.

The most interesting thing about Snapchat is the immediacy of the experience. While there are workarounds to save the images, there’s still a time limit on how long it will be on the app. As a marketer, you can add a sense of urgency. Try Snapchatting some limited-time discount codes, for example. Keeping in mind that the pictures can only be shown for up to ten seconds, keep the code short and easy to remember. Key to this strategy, though, is giving a short deadline for using the codes: a few hours, or a day at most. That way, users will know that they have to open messages from you shortly after they get them to avoid missing the goodies.

Keep in mind that many users use Snapchat for its high entertainment factor, so keep content as funny, quirky, or surprising as you can to keep users’ attention on your Snaps. Snapchat itself can make that easier, allowing you include captions and even draw on the picture in different colors.

An example of a company that used Snapchat very well was 16 Handles, a frozen yogurt chain. The company created an account and advertised an offer for customers to send a Snapchat of themselves at 16 Handles, and they would then get a Snap of a coupon code they could only use while the Snapchat was on the app: they couldn’t open it until they went to pay. To add to the fun, the company sent different coupons to different users: 16% off, 50% off, and 100% off, so they didn’t know what they would get until they used the coupon.

McDonald’s also had a successful campaign on Snapchat. One thing they did is use the “Story” feature, which allows you to create longer messages by stitching together different pieces (though they’re not directed to particular users, but available to everyone who’s connected to the brand). The McDonald’s Story provided a special access look at an upcoming ad campaign with some huge star power. They also let their friends in on a release date for a new product.

The takeaways here are using the Story platform for longer messages and, again, giving an incentive for opening your Snapchats: it might be behind-the-scenes info instead of a discount. This could take the form of a quick tour of an important part of the business, a shout-out from someone (Snapchat videos are sound enabled), or just pictures of fun things related to your business that the public wouldn’t see otherwise.

Another way to use Snapchat is giveaways. When you’re first launching your Snapchat, you want to get people to add you on the app. One way to do this is to give tickets to an event away, for example. Advertise the giveaway on your site and other social media, telling anyone who wants to enter the giveaway to add your business on Snapchat and send you a Snapchat with their username and a hashtag you determine to represent your company. Then, they have to get five of their friends to add your business and Snapchat you an image with the same hashtag and the username of the friend they’re helping enter. This both helps you gain new Snapchat connections and disseminate a hashtag representing your business to users who might never have seen it before.

Snapchat isn’t a platform that you absolutely have to be on-yet. The benefit is that your offers won’t be buried under a flood of other similar offers, and you can reap the rewards. Keep in mind that the main demographic at this point is teenagers and 20-somethings, so your advertisements will have to be curated accordingly.

Marketing Small Business Online

The formula can be summarized by the acronym CTPM.

The “C” stands for content. This means your business website must contain valuable content that visitors want and desire. Your content is like honey to bears, it will attract your prospects and keep them coming back for more.

The “T” stands for traffic. This means in order for your business website to survive and be effective it must generate massive amounts of visitor traffic. There are many ways to generate traffic to your site to include but not limited to search engine optimization, email marketing, article marketing, backlinking, etc. Your website must use a traffic building system or it will disappear into cyberspace.

The “P” stands for pre-sell. This means that your website must warm-up your visitors and put them in a buying mood before you try to sell them something. Pre-selling is a soft-selling process whereby you give visitors free information, sign them up to your newsletter or give them a free gift related to what you later want to sell them. In essence you prepare them for the hard sell by first getting acquainted with them and gaining their trust and confidence

The “M” stands for monetization or making money. This is the ultimate objective. Your website must make you money or it will serve you little to no purpose. Monetization is when you convert your visitors into buyers and then into long term customers who provide you residual income.

Now if you follow this CTPM process you will have a very successful website on your hands and make lots of money. So build a website that incorporates CTPM and you will be laughing all the way to the bank, guaranteed.

Small Business Marketing Materials

Marketing materials are designed carefully since they reflect the quality and credibility of the business concern. A small business is always in search of unique marketing materials to withstand the severe competition in the market. The text in the material must compel the consumer with a new offer or information. Small business marketing materials must be standout pieces, highlighting the product.

Small business marketing materials should also be cost effective, since the marketing budget is limited for a small concern. The appearance of the material is important. All the materials of a concern must maintain a unique family look. They are designed according to the strategy of the business. Professional designing is preferred to harness technological advancements in this field. It utilizes different combinations of colors and graphics to make the material more attractive. In technical materials, the possibilities of animation are also exploited. Good quality photographs of the product are included to detail the parts and their purpose. Marketing tips remind us to use effective design without extravagant splashes of color.

Small business marketing collaterals comprise printed materials such as brochures, logos, newsletters and business cards. Advertisings such as banner ads, sign boards, trade show handouts, magazine and directory ads are also marketing materials. Technological advancement has now introduced a wide scenario of web marketing. Websites and email alerts are potential marketing tools. Email alerts and affiliate marketing sites form effective marketing materials. Complimentary gifts such as shirts, caps, pens and curios with the company logo are marketing materials that appeal to the public.

The design of small business marketing materials is usually entrusted to advertising firms. Professionals with technical excellence and creative experience are essential for good designs. The material design must be consistent to avoid confusion among consumers. Guidelines and templates for designs are available on Internet sites.

Content Marketing

  • Have a Blog
    Do not however assume that all blogs are created equal. Do not settle for one of the free blogs, there may be too many conditions on them to actually create something that makes you any money. So, invest in a great domain name and hosting and have your own website. Again, do not assume that it stops here. Make sure you keep your blog regularly updated. If you consider yourself a writer then generate 300 word plus articles yourself each day to put on the site and promote it everywhere you can think of. If you are not a writer then it is easy to get others to generate content for you by paying for it on outsourcing sites like hiremymom.com or fiverr.com or you could also put the word out that you are looking for guest posts on your blog and you may get some uptake though, a new blog is unlikely to attract anyone other than the more novice business owners. However, we all have to start somewhere.
  • Do Podcasts
    It may seem complicated but it really is not. Just record yourself reading your daily blogs into your smartphone’s voice recorder and upload it to soundcloud and there you go, you have another post for someone to find. Be active on sites like soundcloud and follow other people to get people tuning in to your audio content.
  • Do Videos
    You might be getting the idea here. Take your daily post and either sit in front of your computer, using your webcam to record yourself reading it out while elaborating on it using your own mannerisms (This builds a sense that people know you) Or put it on a slideshow presentation and record your screen as you talk over it. Then upload this video to YouTube and again, share it with everyone you know. And there you have another piece of content.