- “Self Initiative”
If you’re the type that cannot get any task accomplished, without another person instructing you to do so, then you might as well be an office worker instead of being the boss. A small business demands thousands of things to be accomplished, and you should be able to act on your own initiative.
- “Adaptability and Persistence”
Starting your own small business entails braving many obstacles. If you cannot adapt and overcome every obstacle that is cast at you, then your business venture won’t get any far. Whenever you make mistakes, you must be able to stand right back up and don’t let it defeat you.
- “A Resource Of Support”
In operating your private business, you by now have more than enough difficulties on your plate. Difficulties are a given! But if you don’t hold the backing of the folks that are near to you, so therefore it can cause you to doubt yourself and mistrust your every single attempt, causing success yet tougher to get to.
- “Wisdom along with Understanding”
It makes it easier to possess a prior experience on the trade that you fancy to set up. Actual practice is more important than anything else you can
The first place to start is to think about what you want from your business. Do you want to work entirely from home? If so maybe think about setting up an online business. Do you have a particular skill and passion you would like to work around? For example; are you a qualified hairdresser and would like to own your own salon, or to allow for more flexibility you could be a mobile hairdresser. Do you particularly want a huge company with lots of staff? Or is it a small local business you’d prefer?
Think about how difficult that particular type of business might be to set up. Think about the costs involved in setting up and how you could fund it. Would you need to acquire investment?
There are people who will say do what you know, when it comes to choosing a particular type of business. I disagree with this completely.
I knew nothing at all about starting an online business when I decided to first start one. I knew nothing about building a service business when I first started Spik ‘n’ Span (in fact I didn’t know a fat lot about cleaning either). I knew nothing about … Read the rest
Firstly, we need to know the various marketing and promotional routes that are available. The list below shows some of the more common promotional channels:
- Pamphlets and brochures
Routes 1, 2 and 3 require some sort of printing services. A common platform that is used to relay design layout and artwork for professional printing service is the PDF file format. In another word, most printing service can directly accept PDF as the artwork source. Thus, you will need to find a way to output your finished artwork as PDF. Fortunately there are free options out there. Below are two of them:
- Scribus opensource software for desktop publishing. This can be used to produce base file or artwork for print. It outputs to PDF.
- Open Office suite can also produce PDF outputs. For pamphlet and flyer layout designs, open office may be good enough. Additionally, you may wish to do some of the fancier graphics in another program and import them into Open Office Writer as bitmap image files.
For more specialised graphic design works, there are many free options as well. The more popular ones are:
- GIMP for general and web graphic design. This software is the
Choose a legal adviser that understands your business
When selecting a new legal adviser, consider how interested they are in the businesses and whether they understand the issues that your business faces. For example, a bio-tech business will need to ensure that their adviser is familiar with regulatory and intellectual property law relating to their sector.
Do they ask about your personal and business objectives? This is particularly important if you are thinking of an exit strategy in the future.
Include your lawyer as part of your strategic business team
Whilst lawyers can advise you on your regulatory obligations and compliance, a good commercial lawyer will advise you on the commercial implications of strategic decisions. Keep your lawyer in the loop. Keep them apprised of your business strategies so they can identify legal risks at an early stage of your strategy and give you proactive solutions.
A lawyer who understands your business can provide you with innovative business structures that help your business grow and protect your market position, as well as identifying risks.
Provide a clear brief and feedback
Provide clear instructions, agree budgets and provide any information promptly. Consistent communications are vital especially where there are critical deadlines. … Read the rest
The formula can be summarized by the acronym CTPM.
The “C” stands for content. This means your business website must contain valuable content that visitors want and desire. Your content is like honey to bears, it will attract your prospects and keep them coming back for more.
The “T” stands for traffic. This means in order for your business website to survive and be effective it must generate massive amounts of visitor traffic. There are many ways to generate traffic to your site to include but not limited to search engine optimization, email marketing, article marketing, backlinking, etc. Your website must use a traffic building system or it will disappear into cyberspace.
The “P” stands for pre-sell. This means that your website must warm-up your visitors and put them in a buying mood before you try to sell them something. Pre-selling is a soft-selling process whereby you give visitors free information, sign them up to your newsletter or give them a free gift related to what you later want to sell them. In essence you prepare them for the hard sell by first getting acquainted with them and gaining their trust and confidence
The “M” stands for monetization or making … Read the rest
- Content Development and Typography – The web development team should be made up of experts who have the ability to study the client’s company, setting an impressive insight of details in the web content. The importance of any website is the content because it is to be designed so as to guide the users through a convincing trail thereby making positive approach. The logo, entire links and information must be in an identical typography that matches the style of the company and also be easy to read. The layout, size and the hierarchy given to the font elements gives more life to the website.
- Page Design – Modern web development packages include mobile device compliant features and less complex designs. Access to all contents of a single page, easy navigation and attractive content design are the advantages that intelligent business clients prefer the most. The ability of a good website interaction with the user is a key factor in turning users into a customer. A web development service can be felt credible if they have a continued client portfolio of a simple user-friendly web sites.
- Search Engine Optimization – There are lots of good reasons for approaching an SEO web-based
Niche marketing is simply a way to market products designed to fill a specific need of a customer. The best way to find a niche market is to work in reverse. Find out what is hot, what is on the market that everyone wants. Also find where these products are marketed and what keywords are being used to find them. Then, develop (or find) a similar product with a little spin on it. Target a subsection of the bigger market, an area where others may have forgotten something. Supply them with additional information or support, software, something that enhances that super popular product that everyone already wants.
Marketing. Marketing. Marketing. Who knows the best way to market? As the online business market has evolved, many have spent oodles of money on advertising. From the ones who survived and are now really ‘making it’ in their online enterprise, we can learn all about what works and what doesn’t. The good news is, if you know where to look, you don’t have to pay as much as they did! The bad news is, you have to avoid the scams and you have to know where to look.
So for the beginner, I … Read the rest
A business plan is basically like a business blueprint to creating a profitable business. First off, your business plan design should outline what type of business you will be operating and how it will generate sales. A good business plan is one that outlines or explains well how your products and services will be created, what suppliers will be needed, and most importantly how it will satisfy your customers. In order to this, you also need to have a good understanding of your target market and audience so doing some market research with the relevant statistics is generally a good idea and would do a lot of help.
Another key component for a good business plan is that you should outline your marketing strategies well. This includes planning on how to attract and retain loyal customers. You should have a plan on how to promote your products and services well. This is where the good advertising plan comes in. You will have to decide on the best advertising medium that would fit in promoting your products and services such as the internet, newspapers, magazines, television, radio…etc.
Next would be to plan your finance. Any business that is just starting needs … Read the rest
A digital product is something that is delivered directly to a customer electronically, usually over the internet. The possibilities are endless. You can deliver audio, video, books, worksheets, and even complete courses online.
With today’s smart phones, you pretty much have all you need in the palm of your hand. You can take photos, audio and video directly from your phone. You can upload them online directly from your phone. You can manage an autoresponder directly from your phone. You can even update a WordPress webpage directly from your phone.
No longer is the use of technology a barrier to creating great digital products.
The digital landscape is only tethered by your imagination. Here are a few examples I personally know about:
- A cake baker released some of her ‘secrets’ and created a six figure a year ‘side’ income using video training.
- A dog trainer created simple training and is making more than six figures with his business model.
- Just last week I was on a training call with a writer who is making seven figures after quitting writing and developing products for writers using a simple, and free, mind map software.
- Personally, I know a house inspector who is
Manage by DATA
Thinking artsy? think again. Define what Data you need to know if you are getting closer or further from your goals, or if you need to modify them. That means: Create KPI (key performance indicators) that are aligned with the goal of your organization, and establish key milestones that help you focus and feel accomplished. Stay away from unsubstantiated information that might as well be a paradigm waiting to be broken.If you are a woman entrepreneur seeking funds: DO NOT MANAGE BY INTUITION
Work on Design and Strategy
Boy (I mean girl) that is a hard one. Work ON the business, not IN the business. That means: make your job redundant continuously, learn the basics enough to supervise early on, but quickly hire talent and move to think strategically. Every minute used on doing the work is a minute wasted to think strategically. Stay away from repetitive tasks, use technology or outsource it. If you are a woman entrepreneur seeking funds: GO BEYOND GETTING THE WORK DONE.
Shake out the boy’s club or the men’s club. Nurture relationships, everything is right about professional and personal connections. That means: be (or become) a reputable expert in … Read the rest