Marketing Small Business Online

access_timePosted on by Thomas Moullet

The formula can be summarized by the acronym CTPM.

The “C” stands for content. This means your business website must contain valuable content that visitors want and desire. Your content is like honey to bears, it will attract your prospects and keep them coming back for more.

The “T” stands for traffic. This means in order for your business website to survive and be effective it must generate massive amounts of visitor traffic. There are many ways to generate traffic to your site to include but not limited to search engine optimization, email marketing, article marketing, backlinking, etc. Your website must use a traffic building system or it will disappear into cyberspace.

The “P” stands for pre-sell. This means that your website must warm-up your visitors and put them in a buying mood before you try to sell them something. Pre-selling is a soft-selling process whereby you give visitors free information, sign them up to your newsletter or give them a free gift related to what you later want to sell them. In essence you prepare them for the hard sell by first getting acquainted with them and gaining their trust and confidence

The “M” stands for monetization or making … Read the rest

Connecting Businesses to Global Market

access_timePosted on by Thomas Moullet
  • Content Development and Typography – The web development team should be made up of experts who have the ability to study the client’s company, setting an impressive insight of details in the web content. The importance of any website is the content because it is to be designed so as to guide the users through a convincing trail thereby making positive approach. The logo, entire links and information must be in an identical typography that matches the style of the company and also be easy to read. The layout, size and the hierarchy given to the font elements gives more life to the website.
  • Page Design – Modern web development packages include mobile device compliant features and less complex designs. Access to all contents of a single page, easy navigation and attractive content design are the advantages that intelligent business clients prefer the most. The ability of a good website interaction with the user is a key factor in turning users into a customer. A web development service can be felt credible if they have a continued client portfolio of a simple user-friendly web sites.
  • Search Engine Optimization – There are lots of good reasons for approaching an SEO web-based
… Read the rest

Profit Internet Business

access_timePosted on by Thomas Moullet

Niche marketing is simply a way to market products designed to fill a specific need of a customer. The best way to find a niche market is to work in reverse. Find out what is hot, what is on the market that everyone wants. Also find where these products are marketed and what keywords are being used to find them. Then, develop (or find) a similar product with a little spin on it. Target a subsection of the bigger market, an area where others may have forgotten something. Supply them with additional information or support, software, something that enhances that super popular product that everyone already wants.

Marketing. Marketing. Marketing. Who knows the best way to market? As the online business market has evolved, many have spent oodles of money on advertising. From the ones who survived and are now really ‘making it’ in their online enterprise, we can learn all about what works and what doesn’t. The good news is, if you know where to look, you don’t have to pay as much as they did! The bad news is, you have to avoid the scams and you have to know where to look.

So for the beginner, I … Read the rest

Business Strategies You Need to Know

access_timePosted on by Thomas Moullet

A business plan is basically like a business blueprint to creating a profitable business. First off, your business plan design should outline what type of business you will be operating and how it will generate sales. A good business plan is one that outlines or explains well how your products and services will be created, what suppliers will be needed, and most importantly how it will satisfy your customers. In order to this, you also need to have a good understanding of your target market and audience so doing some market research with the relevant statistics is generally a good idea and would do a lot of help.

Another key component for a good business plan is that you should outline your marketing strategies well. This includes planning on how to attract and retain loyal customers. You should have a plan on how to promote your products and services well. This is where the good advertising plan comes in. You will have to decide on the best advertising medium that would fit in promoting your products and services such as the internet, newspapers, magazines, television, radio…etc.

Next would be to plan your finance. Any business that is just starting needs … Read the rest

Create Digital Products For Business

access_timePosted on by Thomas Moullet

A digital product is something that is delivered directly to a customer electronically, usually over the internet. The possibilities are endless. You can deliver audio, video, books, worksheets, and even complete courses online.

With today’s smart phones, you pretty much have all you need in the palm of your hand. You can take photos, audio and video directly from your phone. You can upload them online directly from your phone. You can manage an autoresponder directly from your phone. You can even update a WordPress webpage directly from your phone.

No longer is the use of technology a barrier to creating great digital products.

The digital landscape is only tethered by your imagination. Here are a few examples I personally know about:

  • A cake baker released some of her ‘secrets’ and created a six figure a year ‘side’ income using video training.
  • A dog trainer created simple training and is making more than six figures with his business model.
  • Just last week I was on a training call with a writer who is making seven figures after quitting writing and developing products for writers using a simple, and free, mind map software.
  • Personally, I know a house inspector who is
… Read the rest

Women Entrepreneurs

access_timePosted on by Thomas Moullet

Manage by DATA

Thinking artsy? think again. Define what Data you need to know if you are getting closer or further from your goals, or if you need to modify them. That means: Create KPI (key performance indicators) that are aligned with the goal of your organization, and establish key milestones that help you focus and feel accomplished. Stay away from unsubstantiated information that might as well be a paradigm waiting to be broken.If you are a woman entrepreneur seeking funds: DO NOT MANAGE BY INTUITION

Work on Design and Strategy

Boy (I mean girl) that is a hard one. Work ON the business, not IN the business. That means: make your job redundant continuously, learn the basics enough to supervise early on, but quickly hire talent and move to think strategically. Every minute used on doing the work is a minute wasted to think strategically. Stay away from repetitive tasks, use technology or outsource it. If you are a woman entrepreneur seeking funds: GO BEYOND GETTING THE WORK DONE.

Become Known

Shake out the boy’s club or the men’s club. Nurture relationships, everything is right about professional and personal connections. That means: be (or become) a reputable expert in … Read the rest

Reports of Profits and Balances

access_timePosted on by Thomas Moullet

A Profit & Loss Statement (P&L) is a summary of all the income and expenses for a business over a given period of time. At the end of a period a profit or loss for the business is calculated by deducting total expenses from total income. The period in question can be any length of time but is typically a month, a quarter of a year (3 months) or a full year. Both income and expenses can be shown listing the amounts for each account or else in summary form. A P&L not only reports whether a business is profitable or not but a detailed P&L can indicate why a certain result is achieved. The amount for each type of income and each type of expense can be compared to a standard. The standard may be a budget or a financial ratio or an industry comparison. These concepts will be dealt with later in the series.

A balance sheet (BS) shows the assets, liabilities and equity of a business at a particular point in time. Again the point in time can be any day but is typically reported at the end of a month, a quarter or a year. A … Read the rest

How To Price Products

access_timePosted on by Thomas Moullet

There are a lot of things to consider for pricing items or services, for instance, the worthy competitors’ prices, the feasibility for your business in the long run, and the consumers’ willingness to pay for your item or service. Well if you think about it, you really don’t want to lose money on items not sold (these are the stocks that gather dust on the shelves) which have no chance of really being sold.

So when it comes to pricing, you should keep all these in mind. Also, selling more at a low price doesn’t necessarily mean you’re doing well profit-wise. I read an article that said otherwise, and the businessman ended up only breaking even. You wouldn’t want that would you? After all the effort you end up where you were at the very start. What’s the point of your business then? Certain schemes on the Internet promise you tips on how to effectively list and appraise your stuff, with more of them turning up to be scams and other whatnot.

There are theories in economics which delve into the phenomenon that is pricing. Consulting economics books would definitely help you in this endeavor. With concepts that include effective … Read the rest

Business Mindset

access_timePosted on by Thomas Moullet
  • Having a business mindset is knowing that the purpose of business is to make money. Sometimes your hobby is just a hobby. Either you’re going to have a hobby that makes you a little extra money or you’re going to have a business that requires a higher level of development in order to acquire a higher level of income.
  • Having a business mindset means thinking for yourself vs. letting other people think for you. Don’t allow the experts to control your destiny or your dreams, let them help you get there. Take some time to think, document, research your own idea before asking for help – if you do – you will be better equipped to ask for exactly what you want and getting it.
  • Having a business mindset means being more strategic about your business activity. Don’t just go to any networking event or take on any job; know what results you want before you invest in business activity. For example, do you know how much it really costs you to attend a training session or a networking event – Money, family, time, babysitter, gas, etc? In order to recoup your investment your reasons for investing in the training
… Read the rest

Leadership Tips Startup Entrepreneurs

access_timePosted on by Thomas Moullet

An entrepreneur does not run a business with his or her acute business acumen alone: it comes with leadership skills.

  1. Be a good example. Startup leadership entrepreneurs must be able to lead his or her business by example. Coming to work early and leaving the workplace late could send a message to the employees that their employer works, too. His or her work ethic must encourage others to follow his or her lead.
  2. Exude confidence and optimism. A startup deals with what can be called a “baptism of fire.” There are challenges that a startup hurdles as it goes through the crucial first year of operation. In these trying months, an entrepreneur must exhibit confidence and optimism to encourage his or her staff to also believe in the company and the product or service. It is bad marketing for the company if an employee is himself or herself a non-believer.
  3. Be a doer. An entrepreneur does not only deal with paperwork and financing of the business; he or she is also ready to roll up his or her sleeves and ready to do the work.
  4. People are your asset. A successful entrepreneur knows that his or her greatest
… Read the rest