SEO is important for digital marketers, website owners, and companies of all sizes – because it allows your site to appear in the search rsesults when someone types a keyword or a query and you have an answer or a solution for it. This increases your website’s visibility in the SERP’s which leads to more engagement and organic traffic on your site.
Whether you’re a brand owner or an expert marketer who wants an overview of new changes and a refresh of your SEO strategy, here are the top trends in SEO you need to keep a watch on.
1. BERT update by Google
The BERT update has rolled out and a number of websites saw the negative impact of it, mainly Google will not focus on the quality of the content, keywords, content relevancy, and user intent. Google will check the overall reputation of your website through your financial transactions, expertise, trustworthiness, and other factors. Hiring an SEO expert in India can help you get ahead of the game and increase engagement on your website.
2. Technical SEO, UI, and UX
With the basics of SEO, most brands tend to avoid the other technical aspects of their site and … Read the rest