What I told him in our first session shocked him; it was basically this:
“You don’t have a business, you have a job.”
This is the trap that so many business owners fall into – they mistakenly believe that because they are the “owner,” somehow they truly own the business. WRONG!
Merely owning and running a business does not you mean that you’re a business owner in the truest sense; it simply means you are employed by a business entity that you own.
A true business is a system that runs entirely on its own without you physically being there on a day-to-day basis.
A true test of whether or not you own a business is to ask yourself, “If I took 6 months off, would it still be around?”
If the answer is no, then you don’t have a business; you are simply self-employed!
This is a very important principle to understand before you start any business, as it will make the difference between small profits or large ones.
In essence, to create business is to build a system that operates automatically without your day-to-day input.
Instead it operates by you leveraging the resources available to you: your systems, employees, suppliers and…ultimately your customers.
Your relationship to your business should be the same as the one a conductor has to his orchestra – you should be the co-ordinator, the director, NOT the musician; and if you truly wish to be a wealth creator you should maintain this perspective throughout your business life.